Starting a new podcast? Consider all categories.
The podcast space has changed a lot since I first started listening back in 2011 and even more so after I began hosting and producing Carry On Friends The Caribbean American Podcast in 2015. And while it seems that podcasting is “popular” everywhere, 74% of Americans still do not listen to podcasts.
With this increased popularity of podcasts, more African Americans are getting into the space, this includes Caribbeans as referenced in the Nielsen Report “From Consumers to Creators: The Digital Lives of Black Consumers”.
“The ability to inexpensively create a podcast and attract a micro targeted community with common interests has created an explosive medium to reach African American audiences…Listeners either get it or they don’t, which typically creates an intimate feeling of cultural connection and attracts an authentic audience. This authenticity is an especially important element in the digital space and more specifically with podcasts, which are known to cater to the diversity of interests within the Black community such as…Afro-Latinos and Caribbeans, and much, much more.”From Consumers to Creators: The Digital Lives of Black Consumers by Nielson
For Caribbean Content Creators considering podcasts, it’s important to diversify our content and categories we produce podcasts in. Here’s the official list of Apple Podcast categories and subcategories. There are 16 overall categories and 11 of them have subcategories for a total of 51 subcategories.
According to our Caribbean Podcast Directory, the top 2 overall categories are Business and Society & Culture. Caribbeans and the Caribbean American experience is multi-dimensional. Aspiring podcasters should consider creating content in categories that reflect our diverse experiences. Content should be considered for the following categories :
- Arts (incl. sub-categories)
- Government & Organizations (Non-Profit)
- Health (incl sub-categories)
- Kids & Family (Parenting)
- News & Politics
- Science & Medicine
- TV & Film
If you want to jump into the podcast world, consider all the categories available as you develop your new show. There’s no shortage of topics that Caribbean people can talk about. So it’s only fitting that new shows reflect this.